WNDSN Launches WndsnVFX: A New Chapter in Instrument Exploration and Animation
BERLIN, 2025-03-20 -- WNDSN is proud to announce the launch of WndsnVFX, their new initiative dedicated to exploring and showcasing the world of WNDSN instruments through film and animation. With a distinctive approach that blends education, art, and information design, WndsnVFX marks their foray into a creative medium that reaches out to enthusiasts, practitioners, and anyone curious about WNDSN's unique, purpose-built tools.
A Vision Rooted in Legacy and Innovation
At the heart of WndsnVFX lies the commitment to “that, which can’t be improvised” -- the kind of critical, reliable instrumentation essential in low-probability, high-impact scenarios that demand precision and clarity. Based in Berlin, WNDSN’s Applied Science Lab has long been devoted to developing and manufacturing low-tech, high-utility tools. WNDSN's guiding principle, “Ex Mensura, Scientia” (knowledge from measurement), forms the backbone of their design philosophy and technological exploration.
WndsnVFX: A New Cinematic Journey
The new WndsnVFX project introduces a dedicated YouTube channel where viewers can immerse themselves in short, impactful video productions that spotlight the intricacies of WNDSN instruments. Embracing old-school animation techniques inspired by luminaries like Karel Zeman and information design principles based on pioneering research from Xerox Parc, the WndsnVFX project distinguishes itself by prioritizing narrative and message clarity over hyper-polished aesthetics.
The WndsnVFX project
Innovative Storytelling Through Animation:
WndsnVFX harnesses traditional animation and stop-motion techniques to bring forth vibrant, educational content. From the inaugural “Station ID” animation -- which traces the origins of the WNDSN logo from wind barbs on meteorological charts -- to the “Wndsn Morale Patch Chronicles,” every production is designed to intertwine storytelling and functional exploration.Complex instructions visualized:
WndsnVFX takes on the comprehensive long-form printed instructions from the 500+ pages Grimoire Quadrantis Telemetrum and makes them accessible in bite-sized chunks of short video. A 4-part series on astronomy basics and time-taking with the Astronomical Quadrant kicks off that side of the project.Emphasis on Information Design:
In an age dominated by generative A.I. and hyper-real visuals, WndsnVFX reaffirms that clarity and effective communication triumph over mere decorative polish. The videos are crafted with an "information first" mindset, eschewing unnecessary embellishments in favor of substance, variability, and authenticity.A Nod to the Past, a Leap into the Future:
While WNDSN productions are currently silent films -- a trait born of evolution rather than necessity -- the creative spirit of the channel embodies the pioneering essence of early animation. This blend of retro-futuristic style with modern informational needs serves as another reminder that sometimes, going back to the basics can ignite the brightest innovations.
Quotes
“As we unveil WndsnVFX, we are excited to merge the art of storytelling with the practical ingenuity of our instruments,” said Alexander Becker, founder and director at WNDSN. “Our new channel is more than just a creative outlet -- it is a demonstration of how our tools work in the real world, communicated through a form that’s both engaging and intellectually stimulating.”
Discover More
To experience firsthand the creative journey of WndsnVFX, find their YouTube channel at WndsnVFX. Join WNDSN as they explore the interplay of technology, design, and storytelling, and discover how each animation brings a new dimension to understanding WNDSN’s extraordinary instruments.
About WNDSN
Based in Berlin, WNDSN's Applied Science Lab develops and manufactures low-tech, high-utility tools and instruments with the objective of providing or enhancing "that, which can’t be improvised" in low-probability, high-impact scenarios where it is most needed, yet usually unavailable or non-permissive. The resulting products are measurement, calculation, and exploration instruments informed by the motto "Ex Mensura, Scientia" -- knowledge from measurement.
Mission
WNDSN [ˈwɪndsən] provides knowledge and tools for educating and training professionals and enthusiasts in the mastery of time and space.
WNDSN is devising instruments to measure values in the real world, calculate meaningful results from the acquired data, and process the insights as input for various problem solving tasks.
Products
WNDSN produces archival quality products that are designed with intent by combining techniques proven over centuries, bringing together the early history of science with cutting-edge, contemporary methods, resulting in iconic, timeless, high-utility designs in the spirit of the Renaissance.
WNDSN creates custom-built instruments and multi-purpose tools, metrology and illumination solutions with applications in urban reconnaissance, hostile theaters, disaster areas, and outdoor exploration.